Building Altadena Girls

In early 2025, Rowan Productions’ founder helped co-found Altadena Girls, a nonprofit initiative launched in response to the LA wildfires and built to support both immediate relief and long-term community recovery for teenage girls.

What began as an urgent response by 14-year-old Avery Colvert and her Mother, Lauren Sandidge, grew into a sustained movement powered by collaboration, bringing together community leaders, volunteers, donors, and brand partners across the fashion, beauty, entertainment, and lifestyle industries.

This work reflects a belief we carry into every production: that storytelling, resources, and visibility can, and should, be used to help our communities.

The Impact

Through Altadena Girls’ programs, events, and partnerships:

• 1,000,000+ essential items were distributed in 2025 to individuals and families impacted by fires. 
• 2,000+ families received direct support through relief efforts and community programming. 
• An 11,000 square foot community center was established to provide long-term services, gathering space, and resources.

These outcomes were made possible through the generosity of donors and the support of brand partners who stepped forward during a critical moment.

Brand Partnership & Collaboration 

Altadena Girls partnered with a range of established and emerging brands across the fashion and beauty sectors, many of which overlap with the categories Rowan Productions serves.

Working alongside brands outside of a traditional commercial context deepened our understanding of how organizations navigate responsibility, public visibility, and impact, especially in moments that matter.

This experience continues to inform how we collaborate with our clients: thoughtfully, transparently, and with an awareness of the broader cultural landscape.

Ongoing Leadership & Stewardship

Rowan Productions’ founder continues to serve on Altadena Girls’ Board of Directors, remaining actively involved in the organization’s strategic growth and long-term vision.

This ongoing role reflects a commitment not only to launching initiatives but to sustaining them.

Support the Work

Altadena Girls’ impact is ongoing.

If you’re interested in learning more about their programs or supporting their continued efforts, we invite you to visit their site and contribute directly.

Donate to Altadena Girls

All donations are processed through Altadena Girls. Rowan Productions does not receive financial benefit from contributions.

A Note on Alignment

This page highlights the work we are proud to have helped build and shares the values that inform how we operate as a production company.

We believe meaningful creative work is strongest when it is grounded in responsibility, trust, and care – for clients, collaborators, and the communities around us.

For press inquiries related to Altadena Girls, please contact the nonprofit directly.